About Syrup

🌍 In a world with deep supply chain disruptions, true omni-channel networks, and sustainability-minded consumers, there is a need for next-generation inventory systems.

🍯 That’s why we are building Syrup, an AI-powered predictive software platform for inventory decisions in commerce. By leveraging more data in real-time, we empower merchandising and planning teams with allocation, ordering, and inventory management recommendations.

🚀 Our mission is for commerce to no longer be a wasteful industry, as our intelligent platform empowers inventory excellence at every step in the value chain.

👔 We’re VC-backed by Google’s AI fund (Gradient Ventures), as well as former executives from Adidas, Zalando, ASOS, Reebok, Bonobos, Salesforce, ThredUp, and Stripe. We’re working with fast-growing brands such as Faherty, Reformation, and Desigual.

About The Role

As Syrup’s product marketing lead, you’re passionate about being the internal expert on our products, market, competitors, and go-to-market strategy. You have the ability to develop deep empathy for our target personas and develop product positioning and messaging that wins their trust. You are energized by working with both product management and sales executives.  You are comfortable operating at the level of strategy one day and tactical execution the next. You are highly motivated to help Syrup win by achieving our ARR growth objectives.   

You Will
  • Build go-to-market strategy and plan for Syrup product lines with input from sales, marketing, and product leadership. 

  • Coordinate all aspects of sales enablement including: development of pitch materials, messaging, competitive talking points, objection handling, price positioning, etc. 

  • Manage the GTM side of the product release/launch process, including delivery of messaging, training, and collateral to support new releases/launches. 

  • Collaborate with product management on research projects to better understand our ideal customer profile, market dynamics, and competitive positioning. 

  • Provide support for field marketing efforts including evaluating tradeshows and owned event opportunities, development of content and campaigns to support field marketing strategies, development and maintenance of in-booth demos and collateral, etc.  

  • Own launch-related account-based marketing activities including: developing comms and collateral, identifying target accounts and developing sales strategy for net new and cross/up-sell business.  

  • Define OKRs and performance metrics for GTM activities related to product marketing 

  • Participate in monthly product strategy reviews and quarterly budget reviews 

You Have
  • 5+ years of B2B tech working experience in product marketing, product management, or operations

  • Strategic communication skills in multiple formats: written, spoken, slides, diagrams, etc. 

  • Ability to develop and deliver cohesive go-to-market strategies

  • Ability to work in a dynamic and fast-paced environment; ability to multitask and effectively manage time

  • Acute attention to detail; demonstrated ability for accuracy and thoroughness; Project management skills. 

  • Ability to travel domestically and internationally is required (on average twice/quarter) 

  • Bachelors degree or MBA

  • Knowledge of retail technology landscape is recommended but not required

What We Offer

Fun, friendly, respectful, collaborative, diverse, driven, mission-oriented – that’s Syrup! We’re a group of driven people who want to make a difference in the world by building game-changing software. We care deeply about people, planet and product. Concretely, we offer:

  • Impact: This is an opportunity to work in a successful, growing company on cutting-edge technology with a diverse and driven team.

  • Flexibility: Work from (almost) anywhere. Our team spans Europe and East Coast North America. We convene in person every quarter for week-long Syrup company summits. Previous summit locations include Barcelona, Madrid, Los Angeles, Warsaw, Boston, New York, and Montepulciano.

  • Equity: We offer significant equity participation for all our early employees.

  • Benefits: We offer generous health, vision, and dental coverage to our employees and their families..

  • PTO: Take the time you need when you need it.

We offer competitive base pay with the NYC salary range of $150,000 – $180,000, and a similarly competitive range in other locations. Salary is commensurate with experience, generous early-stage equity package, and benefits including medical/dental/vision.

Remotive: easily access active and fully remote job opportunities in Marketing from vetted tech companies.