Senior Channel Manager – Twinkl

Location: Office (based in Sheffield), hybrid or fully remote  

Annual Salary: £45,000-£55,000 per annum pro rata (dependent on experience)

Contract: Permanent

Hours: 37.5 per week

Line Manager: Rachael Sprague

Recruiter: Charlotte Harris

Closing Date for applications: Monday 22nd April – 5pm

We are seeking a highly skilled and experienced Senior Channel Manager to oversee the growth and optimisation of our video channels – with a primary focus on TikTok and YouTube. The ideal candidate will be passionate about video marketing and have demonstrated extensive platform experience on either YouTube or TikTok. We’re looking for someone who is adept at content strategy and creation, and possesses a deep understanding of growth techniques to drive audience engagement and channel growth. This role is pivotal in expanding our presence on these platforms and ensuring that our content is visible for every educational search term relevant to our audience.

Ongoing projects/how you’ll spend your day:

  • Channel Strategy Development: Develop and execute comprehensive strategies for TikTok and YouTube channels, aligned with Twinkl’s overall goals and objectives. Identify key trends, topics, and content formats to maximise reach and engagement within the educational community.
  • SEO & Ranking Optimisation: Utilise advanced SEO techniques to optimise video content for maximum visibility and ranking on all platforms. Conduct keyword research, analyse competitor strategies, and implement best practices to ensure that Twinkl’s videos rank prominently for every relevant educational search term.
  • Content Creation & Optimisation: Lead the ideation, creation, and optimisation of high-quality video content for both platforms. Collaborate with content creators, designers, and educators to produce compelling and relevant videos that resonate with our target audience. Ensure consistency in branding, messaging, and quality across all videos.
  • Audience Engagement & Community Building: Implement tactics to foster a vibrant and engaged community of followers on TikTok and YouTube. Interact with viewers, respond to comments, and leverage user-generated content to enhance engagement and loyalty. Utilise analytics and feedback to refine content strategies and improve performance.
  • Performance Monitoring & Reporting: Monitor channel performance metrics, including views, engagement, subscriber growth, and conversion rates. Provide regular reports and insights to stakeholders, highlighting successes, areas for improvement, and opportunities for growth. Utilise data-driven insights to refine strategies and optimise performance continuously.
  • Cross-Platform Collaboration: Collaborate closely with other teams, including brand marketing, content, and product development, to ensure alignment and integration of video channel strategies with broader organisational initiatives. Identify opportunities for cross-promotion, content repurposing, and collaboration to maximise reach and impact.

You’ll work with:

  • Rachael Sprague, Head of Growth Marketing
  • Wil Bond, Head of Organic Growth
  • Siina Hawker, Head of Paid Media
  • Leon Smith, Chief Customer Officer
  • Christoph Meirose, Chief Growth Officer (Ex Beauty Pie, Expedia) 


We’re interested in anyone who meets one, or a combination of the following: 

  • Proven track record of success in managing and growing TikTok and YouTube channels.
  • Expertise in content strategy, creation, and optimisation, with a keen understanding of digital marketing principles and best practices.
  • Strong analytical skills and proficiency in SEO tools and analytics platforms (e.g., Google Analytics, YouTube Analytics) to track and measure channel performance.
  • Excellent communication, collaboration, and project management skills, with the ability to work effectively in a fast-paced, dynamic environment.
  • Passion for education and a genuine desire to make a positive impact on learners worldwide.
  • Creative thinking and problem-solving abilities, with a results-driven mindset and a commitment to continuous improvement.
  • Essential for remote working – You will need access to a fast and reliable internet connection of at least 6mb down and 1mb upload. We recommend you use to check.

We want to ensure that everyone has an equal chance to demonstrate their abilities to us. To let us know about any support/adjustments you may require throughout the recruitment process and information on how we will provide this, please use this form.

Please note, any individual has the option to request reasonable adjustments. However, it is not mandatory when submitting your application.


In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities.

Here are a couple of the things that make Twinkl a great place to be:

  • A friendly, welcoming and supportive culture. We believe work should be fun and always put people before the process
  • Diversity, inclusion and belonging – our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents.
  • From day 1 – Westfield Health, 29 annual leave days per year plus up to four additional days that may be awarded each year by the company, flexible working policy with opportunities to work from home and Twinkl subscription
  • After probation – company sick pay and cycle to work scheme
  • Long term service reward – Life insurance, enhanced pension contribution, enhanced maternity pay, enhanced adoption pay and enhanced paternity pay.
About the company

We’re here to ‘help those who teach’. It’s what brings us to work every day.

So what exactly is Twinkl? Some describe us as a Digital Publisher, others, as an Education Partner (we used to be called an EdTech start-up). To be honest, we’re all these things and much more too. But the description we’re most proud of is the one our members use – “Twinkl is a life-saver”.

We’re all inspired to support teachers and learners, around the world.

Twinkl began life in 2010 as a husband and wife start-up, working from a tiny back bedroom. Today, Twinkl is a truly global business, with members in nearly every country in the world. Our positive impact is driven by a community of passionate Twinklees, all inspired by the same mission – to help those who teach.

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