At 2U, we are all in on purpose. We are motivated by our mission – to eliminate the back row in education – and connected by our shared passion to deliver world-class digital education at scale. As the parent company of edX, the world’s leading online learning platform, 2U powers more than 4,000 online higher education offerings – from free courses to full degrees. Together with more than 230 colleges, universities, and corporate partners, we are helping to unlock human potential.

What We’re Looking For:

We are seeking a strategic and detail-oriented Marketing Operations Lead to oversee and optimize our martech stack for edX Enterprise.  As the Marketing Operations lead, you will play a crucial role in managing tools such as Pardot, 6Sense, Drift, Outreach, Wordpress, and Segment. This position involves close collaboration with SDRs, Sales AEs, RevOps, and Salesforce engineering teams to streamline processes and drive marketing efficiency.

Responsibilities Include, But Are Not Limited To:

Martech Stack Management:

  • Oversee and optimize the performance of our martech stack, including Pardot, 6Sense, Drift, Outreach, Wordpress, and Segment.
  • Ensure seamless integration and data flow between different platforms.
  • Serve as the primary administrator for Pardot and other tools, managing user access, permissions, and system configurations
  • Stay current on Pardot updates and new features, implementing best practices to maximize platform capabilities
  • Provide training and support to marketing teams on Pardot functionality
  • Own and manage the marketing tech stack, ensuring that we are not paying for tools that are unused or underutilized, managing renewals and contracts

Collaboration with Sales and SDR Teams:

  • Work closely with Sales Development Representatives (SDRs) and Sales Account Executives (AEs) to understand their needs and align marketing operations accordingly.
  • Implement processes that enhance lead generation, qualification, and conversion.

RevOps Partnership:

  • Collaborate with Revenue Operations (RevOps) to align marketing strategies with overall revenue goals.
  • Provide insights and recommendations for optimizing workflows and processes.

Salesforce Integration:

  • Work closely with Salesforce engineering teams to ensure proper integration with our martech stack.
  • Leverage Salesforce data for targeted marketing campaigns and accurate reporting.

Data Segmentation and Analysis:

  • Utilize Segment to segment and analyze customer data for personalized and targeted marketing efforts.
  • Implement data-driven strategies to improve marketing effectiveness.

Things That Should Be In Your Background:

  • Proven experience in marketing operations with expertise in managing a diverse martech stack.
  • In-depth knowledge of Pardot, 6Sense, Drift, Outreach, Wordpress, and Segment.
  • Strong collaboration skills with the ability to work closely with cross-functional teams.
  • Familiarity with Salesforce integration and data-driven marketing practices.
  • Analytical mindset with the ability to derive insights from data.

While this position is open to remote candidates across the U.S., we will prioritize those who live in the Washington-Baltimore metropolitan area and who are available to come into our Headquarters in Lanham, MD two days a week.

Working Conditions 

Overtime is not a requirement of the job but flexibility is required to accommodate US, UK and South African time zones.  

Benefits & Culture

Our global employee base is a diverse collection of innovators, dreamers, and doers working together to transform lives through higher education. We believe that every employee can advance our shared purpose, and that life at 2U should be fun and meaningful. If you’re excited by the opportunity to provide over 40 million learners and counting with access to world-class online higher education, then join us – and do work that makes a difference. #NoBackRow

We offer comprehensive benefits (unique per country) and excellent work/life balance.
Full-time, U.S. benefits include: 

  • Medical, dental, and vision coverage
  • Life insurance, disability, and 401(k) employer match
  • Employee stock purchase plan
  • Free snacks and drinks in-office
  • Generous paid holidays and leave policies, including unlimited PTO
  • Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break

The anticipated base salary range for this role is ($115,000 – $130,000), with potential bonus eligibility.  Salary offers are made based on the candidate’s qualifications, experience, skills, and education as they directly relate to the requirements of the position, budget for the position and cost of labor in the market in which the candidate will be hired.

2U Diversity and Inclusion Statement

At 2U, we are committed to building and sustaining a culture of belonging, respect, and inclusion. We are proud of the steps we’ve taken to bring together an employee base that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities. We strive to offer a workplace where every employee feels empowered by what makes us different, as well as by how we are alike. 

2U is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodations, please reach out to us at: 

About 2U Inc. (NASDAQ: TWOU)

For more than a decade, 2U, Inc. has been the digital transformation partner of choice to great non-profit colleges and universities delivering high-quality online education at scale. As the parent company of edX, a leading global online learning platform, 2U provides over 45 million learners with access to world-class education in partnership with more than 230 colleges, universities, and corporations. Our people and technology are powering more than 4,000 digital education offerings — from free courses to full degrees — and helping unlock human potential. To learn more: visit

About edX

edX is the education movement for restless learners and a leading global online learning platform from 2U, Inc. (Nasdaq: TWOU). Together with the majority of the world’s top-ranked universities and industry-leading companies, we bring our community of over 45 million learners world-class education to support them at every stage of their lives and careers, from free courses to full degrees. And we’re not stopping there — we’re relentlessly pursuing our vision of a world where every learner can access education to unlock their potential, without the barriers of cost or location. Learn more at

Learn more at

The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.

2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits and pay.

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